Bill a More Successful Business with Better Efficiency
Where would you rate your business on a success scale of 1 to 10 when it comes to being efficient?
While some business owners would give themselves a strong rating (10 being the absolute best), others would say they were a 7 or 8. Unfortunately, some business owners (if they were being totally upfront) would need to give their brands a 3 or 4 (hopefully not worse) when it comes to business efficiency.
In order for your brand to avoid the lower end of the scale, it is important that you discuss and put in play as much efficiency as possible.
Remember, more and more consumers are demanding that they deal with efficient companies, so you can’t afford to drop the ball on this part of the business.
Be More Efficient and Reap the Rewards
For those businesses looking to gain a stronger foothold when it comes to efficiency, here are some helpful hints to assist you along the way:
- Decreasing the paper trail – There was a time when just about all businesses have a paper trail a mile long. Sure, there are still many companies that have not fully pivoted to the world of technology in their day-to-day business operations, but countless others have. If you are looking at coming up with more billing solutions that customers appreciate, focusing more on tech and less on paper is a great start. Not only is the tech route more expedient, but it lessens the dangers of losing records altogether. With the paper world, a fire, floor or other such disaster in your office could remove customer files forever. In the meantime, having the paperwork documented online (you should have a backup server somewhere that has all the information safely recorded) allows you not to have to worry about what happens if the office is damaged and/or destroyed;
- Find the right provider – One of the bigger challenges you will face in going from paper to online files is finding the best tech provider for your needs. In the process of selecting one, be sure to vet them as far as their history, their track record with customer service, making sure they have a safe and secure server to cut down on the chances of cyber-attacks, and their ability to update you with your records whenever you need to know pertinent information. While all of these areas are of importance, the biggest one is having the confidence to know your consumer information is safe 24/7/ In today’s world, a world where many cyber-criminals go online for purposes of identity theft, it is imperative that tech vendors keep you and your customer safe;
- Updating your customers regularly – Yes, some businesses still use regular mail to notify customers about upcoming appointments, changes in their billing agreements with companies etc. In doing so, while they are spending postage in order to communicate with the public, they also know that some customers (especially some older ones) like it just that way. For the many others who appreciate all technology has to offer, use the tech initiatives at your fingertips to do just that. It also is a good idea to offer customers the option of still receiving paper records (be they medical, auto, legal etc.). No matter how hard you try to gently twist some arms, it is a given that a number of your customers will not and won’t anytime soon become part of the tech world. As a result of this, you should find a way to accommodate them, especially if it means that or losing them altogether.
Those businesses focused on efficiency oftentimes tend to pull away from the pack when it comes to their competition.
If you’ve been stuck in a long and unpleasant paper trail for a while now, you can turn things around by going the technology route.
Sure, it will take a bit of time to get everything down, train your employees, have customers become use to it.
In the long run, however, your business stands a better chance of surviving when you can bill, make and follow up with appointments, respond to customers, and much more with technology.