Give Customers the Resources Necessary to Keep Them Coming Back
Having an endless supply and flow of customers is the dream and goal of every business owner.
Whether you run a company that has been in business for years (even decades) or is just getting its feet wet in the business world, maintaining customer happiness should always be a top priority. Remember, without those customers spending money with you, you wouldn’t be in business in the first place.
That being the case, what resources are you giving your customers, resources that make finding what they need easy and affordable?
Your Website is the Go-To Resource
When you stop for a moment to think about it, it is your website that proves to be your greatest resource.
Sure, some brands are able to get by without a website, albeit more challenging than if they had one.
If you’re not already properly using your website as a resource guide, change that tune of thinking today, not tomorrow.
One of the ways to use your website resourcefully is by making sure you have as much information on it related to your products and/or services.
For starters, a service manual for a variety of items can prove very beneficial to both you and your customers.
Given the fact that millions upon millions of consumers use the Internet (desktops, laptops, hand-held devices etc.) to access information; having a service manual online is a no-brainier.
Make Contact Information Simple to Find
Another important component of your website should be making contact information readily and easily available.
One of the more frustrating things for consumers to have to deal with is when they go on someone’s site, only to find it difficult to reach out to an employee, customer service department or call center etc. for help.
As a result of such frustrations, some consumers will move on, never to return to the website again. When that happens, businesses lose out on potential dollars, dollars that could mean the difference between turning a decent profit and just getting by or worse. As a business owner, the last thing you want in your life is financial struggles, struggles that may have been prevented by doing things somewhat differently.
If you run a business with different employees running various departments, be sure to include the appropriate contact or contacts for each wing of your business. By doing this, you make it easier for consumers to reach the individuals they need to in order to answer questions, hopefully satisfy issues or concerns they may have.
Also take the time to educate consumers on your website with how social media can benefit them.
Yes, some businesses are shy when it comes to using social networking sites to promote their products and/or services; others are more than happy to let the world know about them.
You can use social media to your advantage in a number of ways.
First, use it to interact with consumers (both current and potential customers).
Let them see that you truly do care about their needs, offering them help with whatever it is they need from your business.
Secondly, put social media to use in advertising and marketing your brand.
Along with the aforementioned service manuals, you can post links to white papers, educational videos and more on your social pages. Even better, ask others in the business world to share these items with their followers (you should do the same and reciprocate).
Finally, social networking is a great means whereby your brand can sometimes just sit back and listen.
In listening (not always reacting) to what consumers have to say, you can see what trends are of interest to them, how they feel overall about customer service in your line of business, what they would like to see more or less of in your industry and more. When you’re all ears, you definitely gain more ability to be a better business owner to those you are looking to serve.
When you give customers the resources they need to keep them coming back, you’ve already satisfied one of your major business goals.
Take some time today to see if you truly are providing customers with what they want.